Wednesday, 26 July 2017

5 Great Business Cards for Marketing Professionals



The way in which you market yourself matters a lot when you work in marketing. For marketing agencies and executives, the design of business card matters a lot than usual, but it acts very much like shop window for their services.
Here are some advantages of business card designs, for giving you some ideas and inspiration for your business card designs and projects.

Casta


Business cards never have to be perfect geometrically. Monochrome cards are designed in-house at Casta to come up with some textured paper or unique design. There is no probability of these designs getting lost in the pile.

Long Grass Marketing



There are some stunning letterpress business cards for Canadian firm Long Grass marketing Inc which were printed on both the sides in two ink colours on duplex white cotton stock. They were actually designed by Aileen Fretz at Live work media.

Hoofd & Letters



Hoofd & Letters is a Dutch communication and marketing company whose name is Dutch for “Head and Letters”. This name depicts the balance between reason and emotion and this is the concept which is echoed in designing business cards, which combines hand-drawn typography with a typeface. 

Tactic Marketing



There is that agency which wanted a unique look for its letterpress business cards, and it found out that it is with loose halftone style. There is that coarse dot pattern which means that most of the headshots look like an abstract pattern up close, whereas it can focus as crisp shot at any distance.

Context MG





Context MG was small marketing company which is located in Michigan and they design some cool business card designs which were designed by Kate Disbro, who took that idea. They used to get printed with Domtar and dull varnish, they were printed at Holland Litho in Michigan.

Friday, 30 June 2017

LogoVizUK: Step by Step Guide for Banner Ad Creation






Each and every designer is asked to create a banner ad at least once in their career, no matter if it’s a stand-alone advert or just one deliverable with larger campaign. This is actually like any other job if you want to create a static banner which is good for many purposes. If you want your ad to become attractive then you should have lot of information to convey, after that you will be able to create an animated banner which is designed with custom banner maker.

Set up

First we should set up our document to right spec and after that navigate it to photo shop, create a document and then set the new dimensions which includes entering 728 for width and 90 for height end which makes sure that color mode is on. It is actually the ideal size for horizontal leader board banner ad. You can hire any custom banner maker for making banner ads for you if you want to.

Start designing process

After that you should start designing the advertisement. It is going to be typography led design so you can also keep it bold and you can also easily use your own colors and graphic elements that suits your project. You can create new layers in the layer panels and make a perfect square selection by holding shift whilst when using rectangular marquee tool.

Fill the banner

You can hover over the square with move tool and then when you are holding it, you can duplicate and drag the square for snapping it to edges of Original Square. You can keep duplicating the square with move tool and then select all of them by holding shift.

Create Type Elements

You can start creating type elements by hitting T for bringing up the type tool and then draw a square over the first orange square. You should also make sure that white is selected in foreground color, type a character and then select the font you want to use. 

Duplicate and merge

You should duplicate one of the text frames and then repeat this process again and again by filling the white squares with orange type. You can do this by simply holding shift and selecting all white types and then pressing Cmd+e for merging the layers.

5 Great Business Cards for Marketing Professionals

The way in which you market yourself matters a lot when you work in marketing. For marketing agencies and executives, the design of bus...